4 Free UX Research Tools
1. Hotjar
It’s analytics software for any business selling online. Designed to help you:
See how people interact with your website
Investigate whether visitors encounter problems or issues in their journey
Collect direct feedback from customers about your website experience
It’s available in both free and a paid version—the former available to anyone, forever, and the latter for businesses with high-traffic volumes and/or advanced customization, tracking, and integration needs.
What you can use Hotjar for
Where on a page visitors get stuck and struggle before dropping off
How they interact with individual page elements and sections
What they are interested in or ignoring
What kind of information do they expect to find
What they want from your website or product
2. Miro
Miro is the online collaborative whiteboard platform that enables distributed teams to work effectively together, from brainstorming with digital sticky notes to planning and managing agile workflows.
With Miro, you can take advantage of a full set of collaboration capabilities, make cross-functional teamwork effortless, and organize meetings and workshops: use video chat, presentation, sharing, and many other features.
Empower your design, development, and engineering teams to align and innovate in a platform that makes it all possible in real-time. Create concepts, map user stories or customer journeys, or conduct roadmap planning easily, enabling you to focus on delivering the right products for your customers.
What you can use Miro for
Create and innovate tasks faster
Miro is productivity software that starts you off with a literal blank state: an infinite canvas that works as a toolkit to let your mind go creative. Using pre-made templates and a whole set of widgets that include free-form pen, shapes, sticky notes, arrows, smart drawings, and others, you can create user story or customer journey maps, wireframing, roadmap, or sprint planning, retrospectives, and other project tasks.
Easier collaboration
Designed to work optimally with remote or distributed teams, Miro provides enhanced collaboration experiences despite distance and time zone differences. You can share presentations and boards easily, check mouse tracks to see where your team members are engaged, and leave messages and comments on several communication platforms.
Centralized and standardized communication
You can keep the ball rolling while sharing presentations with text, voice, and video chat. With Miro, you can also reduce downtime by getting to boards easier via simple folder organization and structure. You can streamline your workflow and add even more tools to your arsenal via integrations with popular productivity apps such as Slack, Jira, Asana, Google Drive, and others.
Enterprise-grade security
Miro features robust security that includes SSL encryption, SSO, audit logs, domain filtering, and others. In addition, the software complies with SOC-2, GDPR, and PCI standards.
3. Typeform
Typeform is a web-based platform that provides online form building services and supports embedding those forms into websites for purposes such as: sending feedback, contributing ideas, marketing surveys
What you can use Miro for
Submitting tickets through our website
Understanding our users: Persona survey
Asking customers why they left: Churn survey
Boosting brand awareness with quizzes
4. Maze
Maze is an online Usability Testing tool that can use high fidelity (Clickable) prototypes to prepare Usability Testing/Remote UT environment setup. Discover how real users interact with your prototype: define missions, collect actionable insights and analyze how your design performed, with 0 lines of code.
What you can use Miro for
Direct Success
Indirect Success
Bounce Rate
Average Duration
Mis-click rate
Heat Map & Click Trail
Individual User Session Data
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